GF 15% Solution (The Ordinary), DECIEM

The Ordinary's GF-15 Solution is a true industry game-changer. At an accessible price point, this revolutionary serum democratizes advanced age-support skin care. Its high concentration of three plant-based growth factors — IGF, EGF and TGF — works synergistically to deliver potent results. Clinical testing in 42 people shows remarkable outcomes: a visible repair of wrinkles in just one week and noticeable firmness in four weeks. This significant scientific validation proves that professional-grade efficacy is achievable without a premium price tag, making advanced skin care available to a much broader audience.

Wardah Lift Regenerating Serum, Paragon Technology & Innovation

Younger generations have changed their approach to skin aging from corrective to preventive — otherwise know as prejuvenation. This approach includes searching for potent skin care ingredients or combining them with clinical procedures. The Wardah Lift Regenerating Serum, powered with vegan exosomes, epidermal growth factor and biotech PDRN, works effectively to boost skin regeneration, resulting in increased dermal thickness (+6.40%), more-lifted face angles (+19.7%) and dark spot reduction (-32.61%). Clinically proven to target seven face points — expression lines and facial angles, even in hard-to-inject areas, the serum redefines the future of pre-juvenation by boosting the elasticity from high-intensity focused ultrasound (HIFU) results up to 190%.

AntiRedness Beauty Drink, TOSLA Nutricosmetics

AntiRedness is a breakthrough liquid nutricosmetic that transforms skin care from the inside out. Combining collagen peptides (5 g), MSM (1 g) and vitamin C (80 mg), it targets visible redness while supporting overall skin health. Powered by TOSLA’s patented Velious Flavor Technology, it delivers a smooth, refreshing taste without bitterness or sugar. Clinically proven in a 16-week study to improve skin texture, reduce wrinkles and lower redness scores, AntiRedness goes beyond topical solutions. By listening to consumers and observing the market, TOSLA created a product that sets a new standard in nutricosmetic innovation and opens opportunities for brands and consumers.

Hand + Body Powder Wash (LOoPHA), DECIEM

LOoPHA Hand + Body Powder Wash redefines personal care through thoughtful innovation. Its water-activated powder-to-gel formula, using just eight ingredients, offers a minimalist yet highly effective cleanse without stripping the skin. By removing water, production inputs and shipping weight were significantly reduced, reflecting the brand's commitment to sustainability. Packaged in 100% post-consumer recycled plastic, this product is designed for both home recyclability and travel convenience. Its unique format and clear-cut ingredient list underscore a dedication to responsible, transparent design, setting a new industry standard for elegant, high-performance and eco-conscious cleansing.

Azarine Glow Kiss Sunscreen Lipbalm, PT. Wahana Kosmetika Indonesia

For those needing UV protection for the lips and craving deep moisture, Azarine Glow Kiss Sunscreen Lip Balm with SPF 35 PA+++ was created. The tinted lip balm is powered by a Sun Protection Fusion Technology, merging sunscreen, makeup and skin care in one smart formula. It delivers instant hydration with a refreshing cooling sensation and lip-barrier repair complex, enriched with ceramide, peptide and vitamin C. The non-sticky, non-greasy texture glides on smoothly, giving naturally glossy lips in five universal shades. The small lip balm offers large benefits — glow, protection, shine and confidence anytime, anywhere.

Azarine Invispore Primer Sunscreen SPF 50 PA ++++, PT. Wahana Kosmetika Indonesia

The Azarine Invisipore Primer Sunscreen represents a new generation of hybrid sun protection through a Sun Protection Fusion Technology, integrating sunscreen, skin care and makeup into one advanced formulation. Engineered to blur pores, refine texture and deliver a smooth, long-lasting finish, the product provides comprehensive defense against UV rays, blue light and pollution. The lightweight, quick-setting formula ensures crack-free protection and 24-hr moisture retention. Enriched with Centella asiatica, niacinamide and Pentavitin, it helps soothe, hydrate and strengthen the skin barrier. Proven in a 12-hr wear test, it enhances makeup longevity while maintaining skin health and comfort. Its invisible perfection translates to visible confidence.

Laboré BiomeProtect Acne & Oil Correct Physical Sunscreen SPF 50 PA++++, PT Paragon Technology and Innovation

Laboré Acne & Oil Control Sunscreen, developed in collaboration with global suppliers and Osaka University, integrates the newest breakthrough Bacillus lysate for the first microbiome-powered sun-blocking ingredient. The product is formulated with 100% zinc oxide for zero whitecast and offers a lightweight and fresh sensory feel for comfortable all-day wear — even on oily, severely acneic skin and in hot and humid weather. Made with a green tint from chlorophyll extract to instantly color-correct redness, the formula combines the AcnePro Biome active for 8-hr oil control, prevents pore clogging and future acne, and reduces excess sebum production.

Tavi Cica RES-Q10 Water Break Sun Shield SPF 50 PA++++, PT Paragon Technology and Innovation

Tavi Water Break Sun Shield is proven to instantly reduce skin temperature by transforming into a cooling and watery texture, ideal for multiple applications in hot and humid weather. Its instant brightening effect also helps to freshen up users' looks. Crafted with the Pickering mechanism and Cica Res-Q10, the formula gives five dimensions of protection: UVA, UVB, bluelight, pollution and infrared, reducing skin dullness and soothing skin from the combination of cica and madecassoside. Designed without controversial UV filters, this product became the first Reef Safe sunscreen from Indonesia. Tavi is committed to science-led and creativity-led innovation to cater to consumers' needs while prioritizing affordability and making sustainability accessible to all.

Wardah Active Protection Sunscreen Serum, Paragon Technology & Innovation

As health and wellness trends grow, Wardah introduces Wardah Active Protection Sunscreen Serum SPF 50+ PA++++, powered by UltraProof Technology. The sunscreen serum is the first and only sport-dedicated sunscreen in Indonesia offering five modes of protection: waterproof, sweatproof, frictionproof, sandproof and pollutionproof, maintaining its effectiveness through sweat, water and heat. Unlike traditional sport-dedicated sunscreens, which often leave a heavy, visible residue, the sunscreen serum delivers strong UV protection with a lightweight, fast-absorbing, non-greasy, fresh matte, tone-up finish. Infused with alpha arbutin, bisabolol and Raykami, it also reduces signs of sun damage: fading sun spots (-13.30%), reducing redness (-75%), and boosting hydration (+11%) in just two weeks.

Wardah Moist Dew Tint, Paragon Technology and Innovation

Wardah identified a gap within its portfolio, especially for younger consumers: glossy but lightweight lip products. This lip tint was therefore introduced to provide coverage, even on dark lips, with 24-hr deep lasting moisture. It combines moisture-retaining gloss with cooling effects and a Pentavitin + oat milk infusion. The product keeps lips looking healthy with long-lasting color and lightweight dew. The tint is available in eight shades, each complementing the diverse skin tones of Indonesian women.

Azarine Invisipore Primer Sunscreen SPF 50 PA ++++, PT. Wahana Kosmetika Indonesia

The Azarine Invisipore Primer Sunscreen represents a new generation of hybrid sun protection through a Sun Protection Fusion Technology, integrating sunscreen, skin care and makeup in one advanced formulation. Engineered to blur pores, refine texture and deliver a smooth, long-lasting finish, the sunscreen provides comprehensive defense against UV rays, blue light and pollution. The lightweight, quick-setting formula ensures crack-free protection and 24-hr moisture retention. Enriched with Centella asiatica, niacinamide and Pentavitin, the formula helps soothe, hydrate and strengthen the skin barrier. A 12-hr test proved its lasting effects, enhancing makeup longevity while maintaining skin health and comfort. Offering invisible perfection, it provides visible confidence.

Azarine Supreme Glow Brightening Moisturizer, PT. Wahana Kosmetika Indonesia

Meet the new generation of brightening care for normal to dry skin. Users experience visibly radiant and hydrated skin in just 14 days. Powered by Mosseltec, a patented moss culture extract that strengthens the skin barrier, the formula helps skin adapt to environmental stress. The product is enhanced with SymRadiance 399 (bio-fermented sclareolide) and Saccharomyces lysate to boost natural glow and prevent hyperpigmentation. In addition, Pentavitin delivers instant hydration that lasts up to 72 hr with 24-hr moisture lock. Suitable for all climates, this intelligent moisturizer keeps skin luminous, resilient and healthy every day and everywhere.

Kahf Bright Revitalizing AminoGel Face Wash, Paragon Technology and Innovation

Kahf Gentle Brightening Face Wash redefines men’s skin care by addressing the biological complexity of men’s skin — 25% thicker yet highly sensitive. Developed through Kahf’s dermatological research on more than 350 Indonesian men, the formula combines a Bio+Amino Surfactant System for high-efficacy cleansing with minimal irritation. Infused with vitamin C, gluconolactone and HydroBalance Technology, it targets oxidative dullness and dark spot formation while maintaining skin barrier integrity. Clinically proven to brighten and reduce dark spots within seven days without irritation, this innovation bridges science and comfort, empowering men to achieve healthier, clearer skin through a formulation engineered precisely to their physiological needs.

Laboré LactoNADB3 Multi-Pigmentation Brightening Serum, PT Paragon Technology and Innovation

Laboré Multi-Pigmentation Brightening Serum, created with an exclusive, newly found technology developed with global suppliers, tackles multiple pigmentation problems based on four pigmentation types (black, brown/lipofuscin, yellow and red pigments) by using LactoParaBiotic, NAD+ and niacinamide. Laboré is one of the first beauty brands to apply NAD+ in skin care, especially for brightening. Clinically proven to reduce various pigmentation problems, even melasma, the product is gentle and safe for pregnant and breastfeeding mothers. It instantly hydrates and gives a glassy skin finish for bright and glowing skin.

Wardah Firm & Lift Essence Toner, Paragon Technology & Innovation

As the trend is shifting from corrective to preventive measures for aging, the demand for non-invasive treatments is growing persistently. The Wardah Firm & Lift Essence Toner, powered by Argireline Peptide + Matrixyl 3000 — a well-known combination for its “Botox-like” mechanism, offers a dual-action benefit to mitigate and tackle the visible signs of aging. In testing, 100% of consumers showed improvement in skin firmness and suppleness. Formulated with 2000+ micro-droplets, the product provides a pleasant sensorial experience and is clinically proven to reduce expression lines (-40%), increase skin elasticity (+39%) and boost skin firmness (+32%), providing an alternative, injection-free solution for prejuvenation.

Wardah Plump & Firm Gel Moisturizer, Paragon Technology & Innovation

Driven by the rise of prejuvenation, today’s consumers seek gentle yet effective ways to preserve youthful skin without irritation or invasiveness. Wardah answers with Plump & Firm Gel Moisturizer—a lightweight biotech innovation that democratizes advanced, ethical skincare. Powered by Vegan Recombinant Collagen (100% identical to human Type III collagen, 200× more effective than marine) and 2% Argireline Peptide (a topical Botulinum toxin inspired), it delivers +4.35% improved skin density and +52.3% firmer contours in two weeks. Clinically proven to reduce expression lines across seven areas, it provides instant results—skin feels visibly plumper, smoother, and firmer from the first use.