Elevance Elite Bio65 (INCI: 3-Amino-2-butanol (3A2B)) is a new-to-market, biodegradable multifunctional amino alcohol exclusively manufactured by Advancion with 50% bio-based content. Elevance Elite Bio65 provides exceptional performance, including high efficiency neutralization and emulsion stabilization in a wide range of personal care applications, including hair colorants. Elevance Elite Bio65 is an ideal alternative to MEA in demi-permanent hair color, providing excellent color development, gray coverage and color retention after multiple washes, with best-in-class color retention and a 0.65 NOI.

Elevance Ultra is a new-to-the-world, readily biodegradable multifunctional additive exclusively manufactured by Advancion to provide superior multifunctional performance with an excellent safety profile. The Elevance Ultra multifunctional additive was developed over a decade of rigorous research and product testing, and functions as a high-efficiency stabilizer and neutralizer. Elevance Ultra is ideal for use with a wide range of hair fixative resins and hair spray propellants and provides in-can corrosion protection and superior curl retention in high-humidity conditions (HHCR). Elevance Ultra delivers efficiency and versatility that meets the performance demands of modern personal care formulations.

Rheance D50 is an innovative glycolipid solution for cosmetic formulators, fulfilling the requirements for cruelty-free and sustainable products. Evaluation studies confirm exceptional skin hydration and improved skin barrier functions, making it effective for both skin and hair care. Additionally, it has excellent solubilizing and foaming properties, giving additional value to the efficacy of cleansing, hair/scalp care products. With a low CO2 footprint, low aquatic toxicity, and being readily biodegradable, Rheance D50 supports environmental sustainability, appealing to eco-conscious consumers. This versatile ingredient integrates easily into various applications, including baby care, cleansers, shampoos and oral care, demonstrating high compatibility and multifunctionality.

Retinol is considered by some as the toxic ex of skin care; in fact, the EU is regulating it above 0.3%. The ingredient has been tolerated because there's been no better option. Enter: Activated Silk 27P-⍺: the biotech glow-up consumers deserve. This silk-derived peptide surpasses retinoic acid and TGF-beta in collagen production — specifically type 1, the "good stuff" that skin loves. With zero irritation, UV drama or tolerance buildup, it offers visible anti-aging efficacy without baggage. Natural, upcycled, cruelty-free and biodegradable, it is also beautifully sustainable. Activated Silk 27P-⍺ offers younger-looking, more youthful skin cells without retinol's risks.

Activated Silk 8A-⍺ is a natural brightening, anti-hyperpigmentation peptide that works like a dream. Unlike unstable vitamin C, which poses formulation issues, oxidizing if you look at it wrong, this biotech peptide triggers natural cell turnover, moving post-inflammatory hyperpigmentation up and out while visibly brighter skin takes over. In testing, 100% of users saw improvement: 18% reduction in dark spots, 27% brighter skin, zero irritation and no bleaching risk. It also formulates like water, remains stable and works with skin's natural processes instead of against them. Upcycled, sustainable and effective, Activated Silk 8A-⍺ finally enables the industry move harsh acids and sketchy synthetics up and out of formulas for good.

Ilumys is a skin-perfecting and illuminating natural active with intense anti-dark spot effects. Rich in gingerols, the ingredient is sourced from sustainably grown ginger roots and combines the power of traditional Asian medicine with innovative scientific advances to act directly on two key causes of dark spots: lipofuscin accumulation and melanogenesis imbalance. It also reduces inflammation, oxidative stress and SCF levels, while uniquely targeting melanin production through RGMB neural factors. Ilumys visibly reduces dark spot density (-181%) and skin contrast (-142%), offering a holistic approach to tackle aging dark spots from the root, revealing a more even and luminous complexion.

YouSIA is a cutting-edge biotechnology-derived acne care program designed for complete well-being. It targets the root causes of acne, effectively modulating sebum secretion, inhibiting C. acnes, mitigating inflammation and soothing sensitive areas. It also enhances the skin barrier for a harmonized skin tone: balancing hydration and sebum while restoring the cutaneous barrier, minimizing melanin accumulation in acne, and reducing pigmentation irregularities. Finally, it rebuilds confidence and self-esteem, extending beyond dermatological health to encompass emotional well-being. In particular, YouSIA enhances the positive neurotransmitter in individuals suffering from acne, to help them overcome the feeling of isolation closely associated with acne and to encourage social interaction.

Multi-award winning Eterwell Hair is the first and only senolytic ingredient for hair and scalp care, revolutionizing root health at the cellular level. Harnessing groundbreaking senolytic science, it targets and clears senescent “zombie cells” — a key driver of hair aging — to restore balance, resilience and vitality to the scalp. By addressing the root causes of aging, Eterwell Hair slows hair decline, promoting density, longevity and s youthful appearance. This unique innovation transforms scalp care into cellular beauty, delivering rejuvenation for healthier, fuller and more resilient hair — setting a new standard in science-backed hair longevity solutions.

Purakan is a revolutionary award-winning scalp care ingredient, developed by Mane Kancor to provide a natural anti-dandruff solution in place of zinc pyrithione. This unique, COSMOS-approved, patented formulation is a blend of 3 botanical extracts, each chosen for their specific benefits. What makes Purakan truly unique is that one of its ingredients is upcycled, while another supports 6,000 farmer families through a strong sustainability program that fosters backward integration. Purakan possesses antifungal properties that decrease the proliferation of Malassezia furfur while also significantly and visibly reducing dandruff — using the power of nature.

Activated Silk KDF-β is a proactive rejuvenator for skin. The bioactive peptide boosts skin's natural baseline — so users start from a higher level of perfection against pollution, UV, stress and damage. The ingredient accelerates natural keratinocyte differentiation, flooding skin with five critical proteins including keratin, filaggrin and claudin, while increasing natural regeneration rates. The result? Stronger barrier, better hydration and increased resilience, plus visible repair from UV exposure, oxidative stress and dermatitis symptoms. Upcycled, cruelty-free and biodegradable, Activated Silk KDF-β is proof that sustainability and efficacy are natural allies: skin is rejuvenated and more resilient, while the planet gains critical support. Everybody wins.

Galguard Prebiotive is a 100% green antimicrobial preservative for personal care products. Chemically, it is N-capryloyl L-glutamine manufactured in pure form by green chemistry. Derived from bio-renewable sources like caprylic acid (vegetable oils) and L-glutamine (fermentation), it is biodegradable and cold-processable. It also exhibits a wide spectrum of antimicrobial activity across pH 4.0 to 7.0. As a prebiotic, it electively targets pathogenic bacteria (S. aureus) while being gentle on commensal bacteria (S. epidermidis), supporting skin microbiota. Galguard Prebiotive is especially suitable for formulations addressing eczema, acne, dandruff and body odor. The product is provided as a white, free-flowing powder.

This fragrance product targets Gen Alpha with a space exploration theme. The Azarine Kids Zero Gravity eau de toilette (EDT) is described as the first kids’ EDT that is hypoallergenic tested and offers users a lit and sigma scent — slang for cool, independent, etc. — for "every orbit," inspired by the wonder of space. The halal, unisex perfume blends sweet, floral, citrusy and musky notes to create a futuristic olfactory journey. With its zero-stain formula and 6+ hours of fresh "cosmic aura," the EDT is said to give long-lasting confidence for every mission. The product is promoted as safe for kids and powered by innovation.

Glorioso Intimate Oil offers microbiome-supporting care for sensitive skin "down there." Glorioso is a scientifically formulated intimate oil designed to restore hydration, comfort and elasticity to delicate skin while supporting the microbiome. Combining CoQ10, squalane and pomegranate extract with eight nourishing plant oils, it delivers advanced lipid replenishment and antioxidant protection without fragrance or essential oils. Clinically tested and dermatologically certified for sensitive skin, Glorioso provides long-lasting relief from dryness and discomfort while maintaining barrier integrity. Its unique microbiome-friendly formulation bridges the gap between skin care science and intimate wellness — offering a luxurious, evidence-based alternative to conventional lubricants and body oils.

Younger generations have changed their approach to skin aging from corrective to preventive — otherwise know as prejuvenation. This approach includes searching for potent skin care ingredients or combining them with clinical procedures. The Wardah Lift Regenerating Serum, powered with vegan exosomes, epidermal growth factor and biotech PDRN, works effectively to boost skin regeneration, resulting in increased dermal thickness (+6.40%), more-lifted face angles (+19.7%) and dark spot reduction (-32.61%). Clinically proven to target seven face points — expression lines and facial angles, even in hard-to-inject areas, the serum redefines the future of pre-juvenation by boosting the elasticity from high-intensity focused ultrasound (HIFU) results up to 190%.

Laboré Acne & Oil Control Sunscreen, developed in collaboration with global suppliers and Osaka University, integrates the newest breakthrough Bacillus lysate for the first microbiome-powered sun-blocking ingredient. The product is formulated with 100% zinc oxide for zero whitecast and offers a lightweight and fresh sensory feel for comfortable all-day wear — even on oily, severely acneic skin and in hot and humid weather. Made with a green tint from chlorophyll extract to instantly color-correct redness, the formula combines the AcnePro Biome active for 8-hr oil control, prevents pore clogging and future acne, and reduces excess sebum production.

Wardah identified a gap within its portfolio, especially for younger consumers: glossy but lightweight lip products. This lip tint was therefore introduced to provide coverage, even on dark lips, with 24-hr deep lasting moisture. It combines moisture-retaining gloss with cooling effects and a Pentavitin + oat milk infusion. The product keeps lips looking healthy with long-lasting color and lightweight dew. The tint is available in eight shades, each complementing the diverse skin tones of Indonesian women.

As the trend is shifting from corrective to preventive measures for aging, the demand for non-invasive treatments is growing persistently. The Wardah Firm & Lift Essence Toner, powered by Argireline Peptide + Matrixyl 3000 — a well-known combination for its “Botox-like” mechanism, offers a dual-action benefit to mitigate and tackle the visible signs of aging. In testing, 100% of consumers showed improvement in skin firmness and suppleness. Formulated with 2000+ micro-droplets, the product provides a pleasant sensorial experience and is clinically proven to reduce expression lines (-40%), increase skin elasticity (+39%) and boost skin firmness (+32%), providing an alternative, injection-free solution for prejuvenation.

Bruxa redefines intimate care as a prestige ritual, treating it with the same precision as luxury skin care. This bioactive 3-in-1 Lubricant hydrates, soothes and restores while delivering a silky, sensorial glide that primes both body and mind for intimacy. Powered by Australian native Tasmanian kelp, aloe vera and multi-molecular-weight hyaluronic acid, the formula supports holistic wellness — nurturing mood and emotional connection alongside the optimal pH and osmolality, hydration and balance. At the intersection of biotech and design, Bruxa champions ageless well-being and positions intimacy as essential self-care: an innovation in wellness, made to be seen.

The ABC de In+ense Cream is the first 100% biodegradable lamellar cream inspired by ketogenic skin fasting. Powered by a smart vitamin blend (B3, B5, B12 and C) and photostable bakuchiol, it restores intercellular communication, barrier integrity and lasting luminosity — without fragrance allergens or traditional preservatives. ABC de In+ense embodies clean biotechnology for a circular future: a fully biodegradable, microbiome-friendly cream formulated without traditional preservatives or irritants, using upcycled plant lipids, biotech vitamins and AI-discovered natural antimicrobials. Every molecule works in harmony with skin biology and the planet, proving that sustainability and high performance can coexist in one lamellar-structured, biomimetic formulation.

ERHA Skincare, part of Genero Group, has a vast portfolio ranging from hair care, skin care and body care, to general dermatology. In 2025, ERHA launched the Erhair Lashbooster Multi-Peptide Lash & Brow Serum to make lashes and brows stronger, thicker and longer. The serum contains a biomimetic peptide with red clover extract and oligopeptide, and is formulated with a transparent color for daily use on lashes and brows — to be layered with mascara, or as an after-care serum for lash extensions.

Beekman 1802’s Milk RX franchise is the brand’s most advanced skin care innovation, featuring three products powered by the proprietary Rexosome technology. This biotech breakthrough utilizes goat milk-derived messengers to deliver actives deeply, boosting collagen, repairing the skin barrier and soothing sensitivity — offering a retinol alternative without irritation. Paired with Reneseed Polypeptides, each formula improves firmness, elasticity and radiance. The line includes the Milk RX Cream, Mask and new Wrinkle Serum, all designed to work in synergy. This is the first time goat milk has been used with this kind of delivery system in clinically kind, better-aging skin care.

VOL.U.LIFT is a first-to-market skin care solution addressing GLP-1 facial changes with a multi-dimensional formulation that works in 4D. The product was intentionally formulated with a unique blend of ingredients to address the specific facial changes that occur with GLP-1 use. Proprietary, patent-pending XOSM Technology boosts formula performance while protecting and nourishing skin’s barrier for visibly radiant, younger-looking skin. The product can be used as a corrective or preventive treatment before starting GLP-1 agonists, and is ideal for anyone whose top concerns are volume loss and loose, sagging skin as a result of aging — not necessarily just GLP-1 users.

Day Mode Hero Concealer SPF 50+ combines the sensorial experience of skin care with the health impact of OTC actives and the joy of makeup, leveraging three proprietary technologies to deliver a wellness powerhouse in a feel-good cosmetic. Ripe for product franchise, patented and proprietary technologies enable a mixable, constant SPF as the assortment expands. The patented WHSPR allantoin-powered skin health and healing technology, and proprietary Chromalüm high-definition color technology work in synergy with patented Kleair to deliver broad-spectrum UV protection that transforms one of the safest and most effective sunscreens on a global basis into a cosmetic pick-me-up.

Day Mode Hero Concealer SPF 50+ combines the sensorial experience of skin care with the health impact of OTC actives and the joy of makeup, leveraging three proprietary technologies to deliver a wellness powerhouse in a feel-good cosmetic. Ripe for product franchise, patented and proprietary technologies enable a mixable, constant SPF as the assortment expands. The patented WHSPR allantoin-powered skin health and healing technology, and proprietary Chromalüm high-definition color technology work in synergy with patented Kleair to deliver broad-spectrum UV protection that transforms one of the safest and most effective sunscreens on a global basis into a cosmetic pick-me-up.

Day Mode Hero Concealer SPF 50+ combines the sensorial experience of skin care with the health impact of OTC actives and the joy of makeup, leveraging three proprietary technologies to deliver a wellness powerhouse in a feel-good cosmetic. Ripe for product franchise, patented and proprietary technologies enable a mixable, constant SPF as the assortment expands. The patented WHSPR allantoin-powered skin health and healing technology, and proprietary Chromalüm high-definition color technology work in synergy with patented Kleair to deliver broad-spectrum UV protection that transforms one of the safest and most effective sunscreens on a global basis into a cosmetic pick-me-up.