The Cosmetics & Toiletries (C&T) Allē Awards bring behind-the-scenes beauty innovation into the spotlight – ranging from cosmetic ingredients and formulas, to testing methods/tools, digital technologies and consumer beauty devices. (Check out our growing list of past winners!)

Presented by C&T, the premier trade journal for cosmetics R&D, and parent company Allured Business Media, the Allēs honor the scientific acumen, formulating skill, intuition and vision of innovators involved throughout the cosmetics and personal care R&D process.

The award winners will be announced at an exclusive, red carpet-style awards dinner, to be held alongside our Beauty Accelerate event in 2025 (details forthcoming). In addition, finalists will be celebrated for the specific merits of their entries.

Deadlines & Fees

Early Bird Rate $325
Standard Rate $525

Costs listed are per entry.

Early Bird Rate Ends
Submissions Close
Finalists Announced
Awards Ceremony


Eligible entries for the 2025 C&T Allēs include innovations launched or implemented any time in 2024. Launches made in Nov/Dec 2023 are also eligible.

Note that entries submitted in previous years may not be re-submitted.

Entry Types

Entry types for the 2025 C&T Allēs include the following (see Definitions page for details):

  • Active Ingredients
  • Base Ingredients
  • Ingredient Blends
  • Prototype Products/Chassis (new for 2025!)
  • Finished Formulas – Indie
  • Finished Formulas – Mass
  • Finished Formulas – Prestige
  • Test Methods/Tools
  • Digital Tech – Consumer User
  • Digital Tech – Business User
  • Commercial Beauty Devices

Entry Categories

Entry categories for the 2025 C&T Allēs are applicable only to ingredient, ingredient blend and formula entries. These include the following (see Definitions page for details). Note that companies may submit in as many categories as they like but they may only win once per category.

  • Anti-aging
  • Bath, Shower & Hygiene
  • Color Cosmetics
  • Hair & Scalp Care
  • Natural/Bio-derived
  • Nutricosmetics
  • Skin/Body Care
  • Sun/Light Protection
  • Wellness (new for 2025!)

Entry Requirements

Each entry requires:

  1. Submitter’s contact information;
  2. Entry name with 100-word description;
  3. Entry fee ($325 Early Bird/$525 Standard – per entry); and 
  4. Supporting documents (see below).

Supporting documents*: Supporting documents must be submitted for the 6 aspects of each entry listed below (where applicable). Multiple file types are accepted (e.g., PDF, Word, PPT, videos, images, brochures, white papers, etc.). To ensure your entry receives the best possible judges’ ratings, be sure the information provided is complete.

6 Key Aspects to Include in Your Entry

  1. Novelty and Practicality
  2. Safety, Stability and Effectiveness
  3. Sustainability
  4. INCI/Ingredient Disclosure
  5. Website/Digital Platform URL (with login, if needed)
  6. Video Demo Links

*Tip: Prepare your documents in advance to simplify the submission process.

Judging, Awards & Merits

Entries will be judged by members of an independent panel of industry experts who will rate 8 key attributes (where applicable) of an entry from 1-10 (see below). The entry in a given category with the highest total across all attributes will be declared the winner. Runners up will receive a merit for one attribute in which they rated highest.

8 Key Attributes Judged

  1. Novelty
  2. Effectiveness
  3. Practicality/Utility
  4. Sustainability
  5. Safety/Stability
  6. Quality of Design
  7. Relevance
  8. Significance

Timeline: Finalists for the 2025 C&T Allēs will be announced in November 2024; winners will officially be declared at the awards dinner in March 2025.

Get Direct Feedback

Whether you win, place or show, the C&T Allē Awards program uniquely offers entrants direct feedback about their entry from the judges. The views expressed are the judges' alone and intended to provide constructive criticism about the innovation and/or praise for a job well done.

Marketing Your Success

C&T Allē Awards winners and finalists will be profiled in C&T magazine, online, in e-newsletters and on the major socials. As a participant, you are encouraged to share your success across your own networks. Winners and finalists can also promote having received C&T Allē Awards recognition by licensing* the 2025 awards logo.

*Additional fee applies


For questions regarding C&T Allē Award submissions, please contact Rachel Grabenhofer at 1-630-344-6072 or CTAlles2025@allured.com.